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At the heart of the Travel Media
Network strategy is the "Junior
Travel Reporter©"
or "Amateur Travel Reporter©" concept. With the Travel Media Network model, we
turn radio and television winners into entertaining on-air winning positive testimonials, often
live from the destination. It works for the tourism destination, it
works for the radio and television stations and it works for the contest
winner...not just any winner but the "Junior Travel Reporters".
Our first
Junior Travel Reporter trip was awarded in 1993 at KLAC Radio in Los
Angeles. The station had been selling travel promotions but had never
included a free trip to a KLAC listener as part of the promotion. Our
first Junior Travel Reporter traveled with us from LA to Montreal, Quebec City
and Gaspe, Quebec. |
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