A
recent report from The Media Audit shows the
number of retirees in the 87 metro markets
surveyed regularly, with household incomes of
50,000 or more, increased from 23.2% to 27.6%
from 2003 thru 2006.
The survey covers only adults at least 18 years
of age, the 142 million adult population in the
87 metro markets surveyed.
Retiree households with annual incomes of 75,000
or more increased from 11.2 to 13.8%, those with
annual incomes of 100,000 or more increased from
5.8 to 6.9%, reported The Center for Media
Research.
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From 2003 to
2006, retirees with liquid assets of 100,000+
increased from 27.8% to 29.9% and those with
liquid assets of 250,000+ increased from 13.1%
to 14.5%.
Additional "retiree" demographics include data
such as:
Those retirees that made at least one purchase
on the Internet increased from 19.7% in 2003 to
28.8% in 2006.
Those making five or more purchases increased
from 10.2% to 15.8%.
In 2003, 31.4% were 75+ in 2006, 33.8% had
reached 75 years of age In 2003, 56.9% were
married in 2006 it was 57.8%
Who has tourism dollars? |
